Latest posts
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The Authenticity-first Paid Advertising Era
Paid advertising isn’t broken. It is becoming so expensive to expose something that was already weak. In the long run, businesses may rely on budgets to achieve results. If the message was unclear, it could be corrected at greater expense. If people don’t trust the brand yet, repeated exposure may slowly sway them. This came…
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Businesses in 2025 Shifted From Experimenting With AI to Relying on It
Through 2025, a pattern became apparent across growing companies, AI stopped being treated as a novelty and began to be treated as infrastructure. Earlier conversations about AI were mostly cautious; focused on ethics, accuracy, and whether teams should even use it. By the end of the year that hesitation went away to a great extent.…
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How Trust Is Built Before the First Click
