Content & Copywriting Framework Guide – Highly effective & recommended in 2026

Content & Copywriting Framework Guide – Highly effective & recommended in 2026

Selain PPP (Problem → Process → Proof), di artikel sebelum. Ini senarai framework yang marketer dan bisnes owner perlu tahu.

Berikut senarai formula content & copywriting lain yang memang legit, proven, evergreen, dan sangat banyak digunakan dalam marketing – senang apply, high-converting, dan sesuai untuk Malaysia market.

✅ 1. PAS (Problem → Agitate → Solution)

Framework evergreen copywriting.

Problem – highlight isu
Agitate – besarkan rasa sakit
Solution – bagi jalan keluar / offer

Sesuai untuk:
✔ Ads
✔ Short-form content
✔ Sales page
✔ TikTok hooks

✅ 2. AIDA (Attention → Interest → Desire → Action)

Legendary formula.

Attention – tarik perhatian
Interest – buat mereka stay
Desire – tunjuk manfaat
Action – CTA

Sesuai untuk:
✔ Landing page
✔ Ads
✔ Email
✔ Product page

✅ 3. FAB (Features → Advantages → Benefits)

Cara paling tepat explain produk.

Feature → apa benda tu
Advantage → apa kelebihan dia
Benefit → apa untung untuk customer

Sesuai untuk:
✔ Product description
✔ E-commerce
✔ Catalogue
✔ Website copy

🔥 4. Before → After → Bridge (BAB)

Framework simple untuk storytelling.

Before – keadaan sekarang
After – keadaan ideal
Bridge – apa yang ubah (produk/servis anda)

Sesuai untuk:
✔ Social media
✔ TikTok
✔ Email story
✔ Sales page

🎯 5. Problem → Why → What → How

Untuk brand education yang kuat.

Problem – isu yang audience alami
Why – kenapa ia berlaku
What – apa yang perlu dibuat
How – langkah praktikal

Sesuai untuk:
✔ Long-form content
✔ Personal branding
✔ Thought leadership
✔ YouTube

⭐ 6. 3E Framework (Educate → Entertain → Engage)

Untuk social media content yang tak bosan.

Educate – bagi ilmu
Entertain – buat menarik
Engage – provoke comment

Sesuai untuk:
✔ TikTok
✔ IG
✔ Reels
✔ Short content

🧠 7. Cialdini’s 6 Principles (Psychological Triggers)

Untuk conversion dan persuasion.

  1. Reciprocity

  2. Scarcity

  3. Authority

  4. Social Proof

  5. Commitment & Consistency

  6. Liking

Sesuai untuk:
✔ Offer
✔ Closing
✔ Landing page
✔ Ads

💬 8. Open Loop → Story → Close Loop

Framework storytelling paling sticky.

Open Loop – create curiosity
Story – jalan cerita
Close Loop – beri jawapan + CTA

Sesuai untuk:
✔ TikTok
✔ Vlog
✔ FB posting
✔ Long captions

📚 9. Problem → Myth → Truth → Solution

Untuk content “education yang pecahkan salah faham”.

Problem – apa isu
Myth – apa yang orang salah faham
Truth – fakta sebenar
Solution – benda yang betul buat

Sesuai untuk:
✔ Niche consulting
✔ Expert positioning
✔ Technical explanation

🔍 10. What → Why → How → What If

Framework “clarity” yang sangat kuat.

What – apa isu/topik
Why – kenapa penting
How – cara buat
What If – future outcome (FOMO/benefit)

Sesuai untuk:
✔ SEO blog
✔ Long-form posts
✔ Slides / carousel
✔ Corporate content

📈 11. Hook → Value → CTA

Short, direct, effective.

Hook – tarik
Value – isi
CTA – next step

Sesuai untuk:
✔ Reels
✔ TikTok
✔ Short Ads

🔥 12. 4U Framework (Ultra-specific, Useful, Urgent, Unique)

Untuk buat headlines yang convert tinggi.

Sesuai untuk:
✔ Landing page
✔ Ads copy
✔ Email subject
✔ Hook TikTok